Education (B90) IRS Verified DX Registered 990 on File

CHARACTERPLUS

EIN: 20-5696782 · SAINT LOUIS, MO 63146-4014 · United States · FY 2024 Data

3 out of 5 58 / 100 Based on 2+ years of filings

Financial strength (30%) 82/100

Reliability (20%) 50/100

Effectiveness (25%) 93/100

Impact (25%) No data yet

Financial data: FY 2024 · Scored 9/13/2026

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CharityAI™ Score

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Mission Statement

Established in 1988, the mission of CharacterPlus (a resource of EducationPlus) is to develop positive character traits in young people by providing high quality character education processes and resources to schools, homes and communities. Today, CharacterPlus serves over 330,000 students and 30,000 educators from over 70 school districts throughout the region including Missouri, Southern Illinois and Kansas. Goals include: 1) To develop and nurture students' full academic potential by way of building safe and caring learning communities; 2) To empower educators to understand and effectively use character education as a resource for teaching and learning across all subject areas; and 3) To promote parent /community engagement and collaboration in school-based character education initiatives.

Financial Overview — FY 2024

$1.3M

Total Revenue

$1.2M

Total Expenses

$2.5M

Net Assets

Employees

Revenue Sources

Expense Breakdown

Program Expense Ratio 85.0%

Fundraising Efficiency N/A

Operating Reserve 24.48x

Liability-to-Asset 9.7%

Revenue Diversification 54.8%

Executive Compensation $145K

Compared with Peers

FY 2024

Compared with 7,551 similar organizations (United States, Education, $1M–$10M in expenses), FY 2024.

This organization Middle half of peers (P25–P75) Peer median

Ratio	This org	Peer median	Position (P10 → P90)
Program expense ratio Program expenses / total expenses · higher is better	85.0%	84.5%	P10P90	Above median
Admin expense ratio Management and general / total expenses · lower is better	6.9%	12.8%	P10P90	Above median
Fundraising expense ratio Fundraising expenses / total expenses · lower is better	8.1%	0.0%	P10P90	Bottom quarter
Operating reserve Months of expenses covered by net assets · higher is better	24.5 mo	9.0 mo	P10P90	Top quarter
Liabilities to assets Total liabilities / total assets · lower is better	9.7%	18.6%	P10P90	Above median
Revenue concentration Share of revenue from the largest source · lower is better	54.8%	89.9%	P10P90	Top quarter
Revenue growth Year over year revenue growth	-18.7%	7.7%	P10P90
Expense growth Year over year expense growth	11.2%	8.7%	P10P90
Surplus margin Surplus as a share of revenue	8.1%	2.9%	P10P90

Financial History

Year	Revenue	Expenses	Net Assets	Program %	Staff
2024	$1.3M	$1.2M	$2.5M	85.0%	14
2023	$1.6M	$1.1M	$2.4M	82.7%	14
2022	$905K	$850K	$1.8M	80.3%	11

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Organization Details

EIN: 20-5696782
State: MO
City: SAINT LOUIS
ZIP: 63146-4014
Classification: B90
Category: Education
Rating: 3★
Coverage: A
Last Updated: Aug 2026
Foundation Code: 16
Form 990: On File

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CharityAI™ rates charities from 0 to 100 using public filings (IRS Form 990 and the equivalent registries outside the US) together with the information the charity itself provides on DonationX. Ratings are recalculated every quarter, without human bias, and shown as stars.

Four pillars

Financial strength30%

Program expense ratio, fundraising efficiency, operating reserves, liabilities and revenue diversification, compared with similar organizations.

Reliability20%

Standing with the registry, filing history, verification and how complete the profile is.

Effectiveness25%

How much goes to programs and how consistently the organization delivers them.

Impact25%

The outcomes the charity reports on DonationX: people served, cost per service and results.

Stars

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A pillar with no data counts as zero. Without impact metrics the score is capped at 59 (three stars): only the charity can supply that data.
The coverage grade (A to D) says how much filing data the score rests on; NONE means there is not enough to rate.
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"Compared with peers" places the charity's key ratios against organizations of the same country, sector and size.

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