WHYY INC
Mission Statement
WHYY's mission is to strengthen the republic by engaging our citizens as full partners in the conception and execution of content, and advancing civic life through storytelling, education and civic dialogue. WHYY is the region's leading public media company and PBS/NPR member station serving the nation's fourth largest market, with more than 2.9 million households in the 5-county Greater Philadelphia Area, the State of Delaware and all of Southern New Jersey. WHYY's multimedia outreach includes WHYY-TV, WHYY-FM and WHYY's award-winning online home for news and civic dialogue, WHYY.org/News. WHYY further serves the community through "off-air" programs such as community forums, artistic performances, lectures, and a variety of media education programs for youth, educators and adult learners in its' Public Media Commons. Our strategic approach is to use on-air and online content to drive in-person audience engagement.
Financial Overview — FY 2023
Compared with Peers
FY 2023| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
74.6% | 79.6% |
P10P90
|
Below median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
4.1% | 13.1% |
P10P90
|
Top quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
21.3% | 5.9% |
P10P90
|
Bottom quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
13223.4% | 814.0% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
21.1 mo | 28.1 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
12.9% | 13.5% |
P10P90
|
Above median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
64.7% | 72.1% |
P10P90
|
Above median |
|
Revenue growth
Year over year revenue growth
|
-5.7% | -2.2% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
13.1% | 12.7% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
11.9% | 0.3% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2023 | $48.1M | $42.4M | $74.5M | 74.6% | 300 |
| 2022 | $51.0M | $37.5M | $66.0M | 73.5% | 269 |
| 2021 | $48.8M | $37.6M | N/A | — | 296 |
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