Arts, Culture & Humanities (A520) IRS Verified DX Registered 990 on File

BETTY BRINN CHILDRENS MUSEUM

EIN: 39-1681155 · MILWAUKEE, WI 53202-5406 · United States · FY 2023 Data

3 out of 5 54 / 100 Based on 2+ years of filings

Financial strength (30%) 68/100

Reliability (20%) 55/100

Effectiveness (25%) 90/100

Impact (25%) No data yet

Financial data: FY 2023 · Scored 9/13/2026

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Mission Statement

The Betty Brinn Children’s Museum is dedicated to providing hands-on educational experiences that help children build fundamental cognitive, social, emotional and physical skills during their formative years, and to educating adults about the profound influence of early learning on a child’s academic and lifelong success. Museum exhibits and programs reflect developmental milestones recognized by the National Association for the Education of Young Children, as well as state and national academic standards, and promote school readiness by focusing on early literacy; beginning math and science concepts; the development of planning and problem-solving skills; cooperation; self-esteem and self-discipline; and physical coordination. The Museum enables adults to share educational experiences with children, and provides information about child development, learning styles and effective parenting. The Museum is committed to ensuring access by all children and families in the community.

Financial Overview — FY 2023

$2.5M

Total Revenue

$2.8M

Total Expenses

$1.7M

Net Assets

Employees

Revenue Sources

Expense Breakdown

Program Expense Ratio 65.5%

Fundraising Efficiency 3206.7%

Operating Reserve 7.25x

Liability-to-Asset 33.0%

Revenue Diversification 60.9%

Executive Compensation $184K

Compared with Peers

FY 2023

Compared with 4,647 similar organizations (United States, Arts, Culture & Humanities, $1M–$10M in expenses), FY 2023.

This organization Middle half of peers (P25–P75) Peer median

Ratio	This org	Peer median	Position (P10 → P90)
Program expense ratio Program expenses / total expenses · higher is better	65.5%	77.9%	P10P90	Bottom quarter
Admin expense ratio Management and general / total expenses · lower is better	22.6%	14.6%	P10P90	Bottom quarter
Fundraising expense ratio Fundraising expenses / total expenses · lower is better	11.9%	5.5%	P10P90	Bottom quarter
Fundraising efficiency Fundraising expenses / gross fundraising income · lower is better	3206.7%	251.0%	P10P90	Bottom quarter
Operating reserve Months of expenses covered by net assets · higher is better	7.3 mo	16.8 mo	P10P90	Below median
Liabilities to assets Total liabilities / total assets · lower is better	33.0%	10.7%	P10P90	Bottom quarter
Revenue concentration Share of revenue from the largest source · lower is better	60.9%	74.6%	P10P90	Above median
Revenue growth Year over year revenue growth	-0.8%	3.5%	P10P90
Expense growth Year over year expense growth	2.9%	13.1%	P10P90
Surplus margin Surplus as a share of revenue	-13.4%	-0.9%	P10P90

Financial History

Year	Revenue	Expenses	Net Assets	Program %	Staff
2023	$2.5M	$2.8M	$1.7M	65.5%	57
2022	$2.5M	$2.8M	$2.0M	59.7%	54
2021	$2.7M	$1.9M	N/A	—	28

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Organization Details

EIN: 39-1681155
State: WI
City: MILWAUKEE
ZIP: 53202-5406
Classification: A520
Category: Arts, Culture & Humanities
Rating: 3★
Coverage: A
Last Updated: Aug 2026
IRS Ruling Year: 1995
Foundation Code: 15
Form 990: On File

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CharityAI™ rates charities from 0 to 100 using public filings (IRS Form 990 and the equivalent registries outside the US) together with the information the charity itself provides on DonationX. Ratings are recalculated every quarter, without human bias, and shown as stars.

Four pillars

Financial strength30%

Program expense ratio, fundraising efficiency, operating reserves, liabilities and revenue diversification, compared with similar organizations.

Reliability20%

Standing with the registry, filing history, verification and how complete the profile is.

Effectiveness25%

How much goes to programs and how consistently the organization delivers them.

Impact25%

The outcomes the charity reports on DonationX: people served, cost per service and results.

Stars

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