Mental Health & Crisis Intervention
(F20Z)
IRS Verified
DX Registered
990 on File
HEARTLAND COUNSELING SERVICES INC
Financial strength (30%)
64/100
Reliability (20%)
55/100
Effectiveness (25%)
78/100
Impact (25%)
No data yet
CharityAI™ Score
Not yet evaluated
Financial Overview — FY 2024
$6.0M
Total Revenue
$6.0M
Total Expenses
$2.1M
Net Assets
81
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
97.5%
Fundraising Efficiency
0.0%
Operating Reserve
4.24x
Liability-to-Asset
64.8%
Revenue Diversification
72.7%
Executive Compensation
$148K
Compared with Peers
FY 2024
Compared with 1,313 similar organizations
(United States, Mental Health & Crisis Intervention, $1M–$10M in expenses), FY 2024.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
97.5% | 85.0% |
P10P90
|
Top quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
2.5% | 12.5% |
P10P90
|
Top quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
0.0% | 0.0% |
P10P90
|
Top quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
0.0% | 117.6% |
P10P90
|
Top quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
4.2 mo | 6.2 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
64.8% | 22.7% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
72.7% | 92.0% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
18.6% | 8.3% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
47.0% | 9.1% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
0.2% | 1.7% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2024 | $6.0M | $6.0M | $2.1M | 97.5% | 81 |
| 2023 | $5.0M | $4.1M | $2.1M | 97.7% | 56 |
| 2022 | $3.7M | $3.5M | $1.1M | 93.7% | 43 |
| 2021 | $3.9M | $3.3M | N/A | — | 45 |
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