Charity Search / WHATS IMPORTANT NOW FOUNDATION
Mental Health & Crisis Intervention (F21) 990 on File

WHATS IMPORTANT NOW FOUNDATION

EIN: 47-4254957 · NORMAN, OK 73070-8162 · United States · FY 2025 Data
3 out of 5 41 / 100 Based on 2+ years of filings
Financial strength (30%) 63/100
Reliability (20%) 50/100
Effectiveness (25%) 48/100
Impact (25%) No data yet
Financial data: FY 2025 · Scored 9/13/2026
Claim this Charity
CharityAI™ Score
Not yet evaluated
Financial Overview — FY 2025
$477K
Total Revenue
$417K
Total Expenses
$101K
Net Assets
1
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio 52.2%
Fundraising Efficiency N/A
Operating Reserve 2.92x
Liability-to-Asset 13.4%
Revenue Diversification 99.1%
Executive Compensation $104K
Compared with Peers
FY 2025
Compared with 1,330 similar organizations (United States, Mental Health & Crisis Intervention, $100K–$1M in expenses), FY 2025.
This organization Middle half of peers (P25–P75) Peer median
Ratio This org Peer median Position (P10 → P90)
Program expense ratio
Program expenses / total expenses · higher is better
52.2% 84.9%
P10P90
Bottom quarter
Admin expense ratio
Management and general / total expenses · lower is better
47.8% 11.9%
P10P90
Bottom quarter
Fundraising expense ratio
Fundraising expenses / total expenses · lower is better
0.0% 0.0%
P10P90
Top quarter
Operating reserve
Months of expenses covered by net assets · higher is better
2.9 mo 6.0 mo
P10P90
Below median
Liabilities to assets
Total liabilities / total assets · lower is better
13.4% 3.2%
P10P90
Below median
Revenue concentration
Share of revenue from the largest source · lower is better
99.1% 96.0%
P10P90
Below median
Revenue growth
Year over year revenue growth
25.3% 5.9%
P10P90
Expense growth
Year over year expense growth
-7.7% 8.9%
P10P90
Surplus margin
Surplus as a share of revenue
12.5% 2.1%
P10P90
Financial History
Year Revenue Expenses Net Assets Program % Staff
2025 $477K $417K $101K 52.2% 1
2024 $381K $452K $42K 49.6% 1
2023 $460K $369K $113K 47.2% 1
2022 $387K $425K $22K 55.8% 1
2021 $347K $319K N/A — 1
Donor Reviews
Write a Review
No reviews yet

Be the first to share your experience with this organization.


Write a Review
Minimum 20 characters
Reviews appear after moderation (usually within 24 hours)
Organization Details
EIN
47-4254957
State
OK
City
NORMAN
ZIP
73070-8162
Classification
F21
Category
Mental Health & Crisis Intervention
Rating
3★
Coverage
A
Last Updated
Aug 2026
Form 990
On File
Is this your organization?

Claim it to manage this profile, add your board, financials and impact metrics, and lift your CharityAI™ rating.

Claim this Charity
Back to Search New Search