TREES MATTER
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Mission Statement
Our Mission To inspire and promote an increased tree canopy in the Valley Our Vision a Valley where for now and the future, all generations have lifelong access to the benefits of trees Who is Trees Matter? Trees Matter is a Phoenix-based 501(c)(3) environmental education nonprofit, whose mission is to inspire and promote an increased tree canopy in the Valley. We see a need to provide important resources to the general public so they can properly choose trees, plant trees, care for trees, and of course advocate for trees. We hope to encourage a culture of tree advocates and stewards. What We Do Trees offer many critical functions such as shade, pollution reduction, dust reduction, food, increased property value, carbon sequestration, increase in mental and physical health, and more. The Valley has an immediate need for an increased tree canopy; Trees Matter works to alleviate this need by educating the public on tree knowledge, and distributing desert-adapted shade trees to residents across the Valley, and planting trees on school campuses and within communities in need.
Financial Overview — FY 2025
Compared with Peers
FY 2025| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
82.2% | 81.7% |
P10P90
|
Above median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
15.6% | 13.3% |
P10P90
|
Below median |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
2.2% | 0.2% |
P10P90
|
Below median |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
116.3% | 38.8% |
P10P90
|
Below median |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
6.7 mo | 13.9 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
5.9% | 0.6% |
P10P90
|
Below median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
58.0% | 90.4% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
38.2% | 9.8% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
21.6% | 11.3% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
12.2% | 6.7% |
P10P90
|
Impact
1 program| Outcome / Program | People Served | Cost / Service | # Completed | Duration |
|---|---|---|---|---|
| 7000 trees strategically planted to provide shade for homes and schools in underserved areas | 8,000 | $50.00 | — | Per Day |
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $988K | $867K | $480K | 82.2% | 12 |
| 2024 | $715K | $713K | $359K | 79.5% | 13 |
| 2023 | $579K | $611K | $358K | 87.3% | 7 |
| 2022 | $892K | $449K | N/A | — | 4 |
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