Mental Health & Crisis Intervention
(F33)
990 on File
CREATIVE DIRECTIONS INC
Financial strength (30%)
36/100
Reliability (20%)
55/100
Effectiveness (25%)
71/100
Impact (25%)
No data yet
CharityAI™ Score
Not yet evaluated
Financial Overview — FY 2025
$3.0M
Total Revenue
$10.2M
Total Expenses
$-9,839,344
Net Assets
56
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
98.1%
Fundraising Efficiency
N/A
Operating Reserve
-11.54x
Liability-to-Asset
N/A
Revenue Diversification
100.0%
Compared with Peers
FY 2025
Compared with 251 similar organizations
(United States, Mental Health & Crisis Intervention, $10M–$100M in expenses), FY 2025.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
98.1% | 85.0% |
P10P90
|
Top quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
1.9% | 13.4% |
P10P90
|
Top quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
0.0% | 0.0% |
P10P90
|
Top quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
-11.5 mo | 7.3 mo |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
100.0% | 86.2% |
P10P90
|
Bottom quarter |
|
Revenue growth
Year over year revenue growth
|
-11.5% | 7.7% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
165.8% | 6.7% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-237.7% | 3.6% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $3.0M | $10.2M | $-9,839,344 | 98.1% | 56 |
| 2024 | $3.4M | $3.9M | $-2,635,252 | 96.0% | 30 |
| 2023 | $3.0M | $5.4M | $-2,209,287 | 90.2% | 30 |
| 2022 | $1.3M | $1.1M | $156K | 86.8% | 30 |
| 2021 | $531K | $555K | N/A | — | 0 |
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