Human Services
(P74Z)
IRS Verified
DX Registered
990 on File
HEARTLINKS
Financial strength (30%)
100/100
Reliability (20%)
82/100
Effectiveness (25%)
57/100
Impact (25%)
No data yet
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59
CharityAI™ Score
out of 100
Mission Statement
The mission of Heartlinks is to enrich the quality of one’s life and recognize its worth by providing comfort, care, and support on life’s journey.
Financial Overview — FY 2023
$6.4M
Total Revenue
$6.5M
Total Expenses
$1.6M
Net Assets
80
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
64.9%
Fundraising Efficiency
3887.7%
Operating Reserve
3.00x
Liability-to-Asset
41.3%
Revenue Diversification
83.5%
Executive Compensation
$118K
Compared with Peers
FY 2025
Compared with 3,979 similar organizations
(United States, Human Services, $1M–$10M in expenses), FY 2025.
This organization's figures are from FY 2023.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
64.9% | 85.4% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
26.6% | 11.5% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
8.5% | 0.5% |
P10P90
|
Bottom quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
3887.7% | 140.2% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
3.0 mo | 9.3 mo |
P10P90
|
Bottom quarter |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
41.3% | 12.0% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
83.5% | 92.3% |
P10P90
|
Above median |
|
Revenue growth
Year over year revenue growth
|
39.3% | 5.5% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
25.2% | 5.6% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-1.2% | 2.7% |
P10P90
|
CharityAI™ Evaluation — 2025
59 / 100100
Financial
62
Reliability
57
Effectiveness
10
Impact
Financial Strength (30%)
100
Reliability & Transparency (20%)
62
Program Effectiveness (25%)
57
Impact & Outcomes (25%)
10
0 programs
96 staff
IRS Verified 90% Data Complete
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2023 | $6.4M | $6.5M | $1.6M | 64.9% | 80 |
| 2022 | $4.6M | $5.2M | $1.7M | 73.9% | 77 |
| 2021 | $6.1M | $4.6M | N/A | — | 59 |
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